# Gabriel Pauli > Senior Product Designer at Verizon Connect, based in Dublin, Ireland. 10+ years in product design, AI and design systems. Gabriel ("Gabe") is a Brazilian designer living in Ireland. He designs B2B fleet management software at Verizon Connect, where he builds AI features and helps shape the design system. Currently open to new roles and considering relocation. Reach him at hi@gabrielpauli.com. ## Pages - [Work](https://gabrielpauli.com/): selected case studies and side projects - [About](https://gabrielpauli.com/about): background and experience - [llms.txt](https://gabrielpauli.com/llms.txt): this document ## Work ### Agentic onboarding for a logistics SaaS Verizon Connect, 2026. Private case study, password protected. Details on request. ### AI analytics feature for a fleet management SaaS Verizon Connect, 2025. [Case study](https://gabrielpauli.com/work/verizon-ai) I led design end to end for an AI insights feature that shipped to 30,000 fleet managers. I defined what an insight says, how it earns attention, and how users tell us when the system gets things wrong. By the end of a six-month beta, 93% of the group called it essential to their work. #### Problem Getting an answer out of Reveal was manual. Users ran several reports, exported CSVs and rebuilt them in a spreadsheet, often ending up with something that did not answer the original question. Most gave up before that point. Verizon Connect also needed a credible AI feature to hold its ground against newer fleet products. #### Solution An AI agent reads vehicle data over 7 and 30 day windows, compares each vehicle against the fleet average and its own history, and writes a plain-language insight when it finds something worth acting on. The decision that carried the feature was the reading order. Every card leads with the operational area, the size and direction of the change, then one sentence explaining why it matters. An user scans the feed in under a minute and opens only what needs a decision. #### Results Beta users called it essential. Across six months of testing, 93% of the 300 people using it described the tool as essential to their work. One in seven came back in the first week. Of the 30,000 fleet managers it launched to, 14% opened the feature and returned at least twice. ### Increasing page traffic 2.5× by doing a redesign Verizon Connect, 2024. [Case study](https://gabrielpauli.com/work/verizon-fleet) I led the redesign of the vehicle area, the page that feeds data to the rest of Reveal. Card sorting gave us an architecture built around how people describe a vehicle, not how the database stores it. Four pages became one, so users find what they need where they expect it. #### Problem Vehicle information sat across four pages with inconsistent navigation. Edit fields showed to every user regardless of whether they could use them, and related data was split in ways nobody could predict. Other teams could not even link to it reliably, because no single page was guaranteed to hold what they were sending users to see. People landed, found the wrong thing, and left. #### Solution One page, grouped the way users describe a vehicle rather than the way the database stores it. The card sorting did double duty. It gave us the grouping, and the same map told engineering which APIs they needed, which took the guesswork out of their estimates. The page is built entirely from design system components and holds up across account types, so the team extends it now without redesigning it. #### Results One page instead of four. Everything about a vehicle now sits in one place, so answering a question no longer means checking four pages to find which one holds the field you need. Users land where they meant to. Other teams now link straight to the vehicle page and people find what they came for. Before, those links dropped users on a page that often did not hold the answer, and they left. Usage increased 2.5x more. Unique user sessions grew from roughly 36K to 89K per month, driven by a page people could finally rely on. ### Boosting user satisfaction by 84% in a learning platform Parceiro da Construção, 2022. [Case study](https://gabrielpauli.com/work/pdc-redesign) Sole designer on the redesign of a learning platform for construction professionals. I mapped the student journey across three states and rebuilt the three screens support tickets kept naming. Within a month of launch, CSAT had climbed from 51 to 94. #### Problem Years of technical debt had made basic tasks hard. Students could not track progress, find materials, or download the certificate they had just earned. Usability testing and ticket analysis pointed at the same three screens: the course list, the video player and the certificate download. CSAT sat at 51 and engagement was falling. #### Solution I rebuilt those three screens on desktop and mobile, starting from a journey map covering first login, active learning and post-certification. Mapping the states first meant each screen could answer where the student actually was, instead of showing everyone the same catalogue. The map became the reference the team argued scope against, which is what kept this to one release. #### Results Satisfaction nearly doubled. CSAT went from 51 to 94 within a month of launch, scored 0 to 100 across thousands of responses. Three highest-traffic screens rebuilt. Progress tracking, video and certificate download went from recurring ticket topics to routine tasks. ### Increasing certifications by 8% on a learning platform Parceiro da Construção, 2021. [Case study](https://gabrielpauli.com/work/pdc-experiments) Sole designer, from discovery to delivery. I worked with the data team to find why students stopped finishing courses, then shipped two experiments separately to move the metrics. In the first month after launch, 8% more students finished a course and earned the certificate. #### Problem Completion and certification rates were falling, and both drive retention on a learning platform. Interviews showed two different failures. Returning students could not find courses they had started, because the catalogue treated new, started and finished courses identically, so they scrolled the full list every time and many gave up. New students could not tell what a course covered without watching several videos, so they enrolled in the wrong thing and left early. #### First experiment To reduce course abandonment and improve completion rates, I introduced a dedicated “In Progress” section that gave students immediate access to courses they'd already started, removing friction and encouraging them to re-engage. #### Second experiment To further improve completion rates, I added short course descriptions to the course list, helping students understand the content before enrolling and reducing guesswork about what to study next. #### Results More students finished what they started. Certifications rose 8% in the first 30 days, measured against the month before launch. Students got certified faster. Time from enrolment to certificate dropped from 30 hours to 18, once they stopped losing track of where they were. ## Side projects - [Creating a skill to track work achievements](https://brag.design/) (2026) ## Experience - Senior Product Designer III, Verizon Connect – Dublin, Ireland (Current) - Senior Product Designer I, Verizon Connect – Dublin, Ireland (2022) - Mid-Level Product Designer, Cogna – Brazil (2021) - Product Designer, Diwe – Brazil (2020) - Visual Designer, Fosbury – Brazil (2018) ## Writing - [Observe, then create](https://bluecontainer.substack.com/p/observe-then-create) (August, 2026) ## Contact - [Email](mailto:hi@gabrielpauli.com): hi@gabrielpauli.com - [Resume](https://gabrielpauli.com/gabriel-pauli-resume.pdf) - [Linkedin](https://www.linkedin.com/in/gabrielpauli/) - [Instagram](https://www.instagram.com/gabrielpavli/) - [X](https://x.com/gabrielpavli)