Parceiro da Construção – 2021
Redesigning a learning platform’s core experience to boost user satisfaction by 84%.
Redesigning a learning platform’s core experience to boost user satisfaction by 84%.
A full redesign that simplified key user tasks, increased Customer Satisfaction from 51 to 94 points, and established a scalable foundation for consistent, faster design across the platform.
A full redesign that simplified key user tasks, increased Customer Satisfaction from 51 to 94 points, and established a scalable foundation for consistent, faster design across the platform.
Design problem
Design problem
Design problem
After years without meaningful updates, the platform had accumulated significant technical and design debt, stalling product evolution and limiting the team’s ability to respond to user needs.
Research revealed consistent friction in key user flows — like tracking course progress, downloading certificates, and accessing support materials — especially within high-traffic areas like course listings and video screens. These usability gaps led to reduced engagement and a noticeable decline in the platform’s perceived value.
After years without meaningful updates, the platform had accumulated significant technical and design debt, stalling product evolution and limiting the team’s ability to respond to user needs.
Research revealed consistent friction in key user flows — like tracking course progress, downloading certificates, and accessing support materials — especially within high-traffic areas like course listings and video screens. These usability gaps led to reduced engagement and a noticeable decline in the platform’s perceived value.
After years without meaningful updates, the platform had accumulated significant technical and design debt, stalling product evolution and limiting the team’s ability to respond to user needs.
Research revealed consistent friction in key user flows — like tracking course progress, downloading certificates, and accessing support materials — especially within high-traffic areas like course listings and video screens. These usability gaps led to reduced engagement and a noticeable decline in the platform’s perceived value.
Solution
Solution
Solution
We redesigned the course list and video experience on desktop and mobile to remove key friction points and restore user confidence.
By simplifying core tasks like tracking progress and accessing materials, we helped improve engagement and set a new standard for usability. The updated UI also became the foundation for a scalable Design Style Guide and future Design System.
We redesigned the course list and video experience on desktop and mobile to remove key friction points and restore user confidence.
By simplifying core tasks like tracking progress and accessing materials, we helped improve engagement and set a new standard for usability. The updated UI also became the foundation for a scalable Design Style Guide and future Design System.
We redesigned the course list and video experience on desktop and mobile to remove key friction points and restore user confidence.
By simplifying core tasks like tracking progress and accessing materials, we helped improve engagement and set a new standard for usability. The updated UI also became the foundation for a scalable Design Style Guide and future Design System.
Results
Results
Results
The redesign delivered strong outcomes across both user satisfaction and product scalability. Usability testing confirmed the improvements, and after launch, we saw a major increase in Customer Satisfaction.
The new interface and component structure also gave the team greater agility, accelerating design consistency across the platform.
The redesign delivered strong outcomes across both user satisfaction and product scalability. Usability testing confirmed the improvements, and after launch, we saw a major increase in Customer Satisfaction.
The new interface and component structure also gave the team greater agility, accelerating design consistency across the platform.
The redesign delivered strong outcomes across both user satisfaction and product scalability. Usability testing confirmed the improvements, and after launch, we saw a major increase in Customer Satisfaction.
The new interface and component structure also gave the team greater agility, accelerating design consistency across the platform.
Higher Customer Satisfaction
Higher Customer Satisfaction
Jumped from 51 to 94 points in the course area, with strong qualitative feedback supporting the data.
Jumped from 51 to 94 points in the course area, with strong qualitative feedback supporting the data.
Faster Design Implementation
Faster Design Implementation
The new Design Style Guide sped up the team’s ability to scale improvements across other product areas.
The new Design Style Guide sped up the team’s ability to scale improvements across other product areas.
My role
My role
My role
As the sole designer, I led the project from discovery to delivery — driving research, design, and validation. I partnered closely with engineering to bring the new interfaces to life, aligning usability goals with technical feasibility and product timelines.
As the sole designer, I led the project from discovery to delivery — driving research, design, and validation. I partnered closely with engineering to bring the new interfaces to life, aligning usability goals with technical feasibility and product timelines.
As the sole designer, I led the project from discovery to delivery — driving research, design, and validation. I partnered closely with engineering to bring the new interfaces to life, aligning usability goals with technical feasibility and product timelines.
