Skip to main content

Gabriel PauliSenior Product Designerat Verizon Connect

With 10+ years in design, I've been focusing on shipping production-ready AI experiences, end-to-end from discovery to code.

Writing

PARCEIRO DA CONSTRUÇÃO – 2022

Taking CSAT from 51 to 94 on a learning platform

Sole designer on the redesign of a learning platform for construction professionals. I mapped the student journey across three states and rebuilt the three screens support tickets kept naming. Within a month of launch, CSAT had climbed from 51 to 94.

Problem

Years of technical debt had made basic tasks hard. Students could not track progress, find materials, or download the certificate they had just earned.

Usability testing and ticket analysis pointed at the same three screens: the course list, the video player and the certificate download. CSAT sat at 51 and engagement was falling.

Solution

I rebuilt those three screens on desktop and mobile, starting from a journey map covering first login, active learning and post-certification. Mapping the states first meant each screen could answer where the student actually was, instead of showing everyone the same catalogue.

The map became the reference the team argued scope against, which is what kept this to one release.

Results

Satisfaction nearly doubled. CSAT went from 51 to 94 within a month of launch, scored 0 to 100 across thousands of responses.

Three highest-traffic screens rebuilt. Progress tracking, video and certificate download went from recurring ticket topics to routine tasks.