Redesigning a core legacy page that grew traffic 2.5×

The vehicle area was crucial for sharing data across the product. On the technical side, I had to ensure we carried over all functionality into the new redesign. On top of that, I needed to understand the most common user issues and how to improve the information architecture. The legacy system had three major issues: confusing navigation across multiple pages, input fields visible to all users, and poor information grouping that made data hard to find.

To reduce the risk of disrupting the user experience, I allocated time during project planning to conduct a comprehensive card sorting exercise with users, helping us remap the information architecture. The results informed the new information architecture and helped engineering gain speed by mapping which APIs would be needed to rebuild that part of the product.

Through comprehensive user research, I redesigned the vehicle area into a simple, scalable layout that helps users spot information quickly and keep vehicle data complete and consistent. The design uses the full design system, ensuring consistency and easier future maintenance. The new structure groups related data logically, removes unnecessary complexity, and scales across different account types.