August, 2026
With 10+ years in design, I've been focusing on shipping production-ready AI experiences, end-to-end from discovery to code.
PARCEIRO DA CONSTRUÇÃO – 2021
Sole designer, from discovery to delivery. I worked with the data team to find why students stopped finishing courses, then shipped two experiments separately to move the metrics. In the first month after launch, 8% more students finished a course and earned the certificate.
Completion and certification rates were falling, and both drive retention on a learning platform. Interviews showed two different failures.
Returning students could not find courses they had started, because the catalogue treated new, started and finished courses identically, so they scrolled the full list every time and many gave up.
New students could not tell what a course covered without watching several videos, so they enrolled in the wrong thing and left early.
To reduce course abandonment and improve completion rates, I introduced a dedicated “In Progress” section that gave students immediate access to courses they'd already started, removing friction and encouraging them to re-engage.
To further improve completion rates, I added short course descriptions to the course list, helping students understand the content before enrolling and reducing guesswork about what to study next.
More students finished what they started. Certifications rose 8% in the first 30 days, measured against the month before launch.
Students got certified faster. Time from enrolment to certificate dropped from 30 hours to 18, once they stopped losing track of where they were.